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The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2021 will mark the 81st annual Sturgis Motorcycle Rally.

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The Sturgis Buffalo Chip® Can’t Be Stopped

The Complete Sturgis Rally Guide: Everything You Need To Know About The Sturgis Motorcycle Rally

Bring On the Noise and Adrenaline For Sturgis 2021

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