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The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2023 will mark the 83rd annual Sturgis Motorcycle Rally.

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First Sturgis Rally Buffalo Chip 2023 Concerts, Styx and REO Speedwagon, Announced with Unconventional Promotion

Sturgis Rally Numbers - How Big Was The 2022 Sturgis Rally Attendance?

South Dakota Governor Kristi Noem Joins Legends Ride

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