New this year to the Sturgis Motorcycle Rally is the Pearl’s Girls Ride on Wednesday, Aug. 9. This all women’s ride honors the legacy of Pearl Hoel, wife of Pappy Hoel, founder of the Sturgis Motorcycle Rally! The ride, throughout the beautiful Black Hills, will be led by lifelong Sturgis resident and city Councilor Beka Zerbst and the 83rd Sturgis Motorcycle Rally Grand Marshal Laura Klock. Register here: