The 2026 86th Anniversary Sturgis Motorcycle Rally Attendance Was Down over 16%. Now that the books have officially closed on another incredible rally, everyone is asking the same question – How big was the 86th Sturgis Rally in 2026? While attendance was down from the 85th anniversary in 2025, hundreds
There’s a guy standing on the shoulder in Spearfish Canyon pointing something at you. It’s a camera. That’s Bob Newland. Eighteen years now. You’ll see his signs on the shoulder that say Sturgis.com Photos. He moves with light settings in the canyon — a curve that’s perfect at nine in
Fewer than 30 days remain until the kickoff of the Sturgis Motorcycle Rally, and the number one rally destination is moving at breakneck speed to secure its best lineup yet. The Best Party Anywhere® has 27 epic concerts and unique events in its 45th anniversary celebration with a lineup
Everybody’s heard a version of how this thing started. A handful of riders, some racing, a little dust getting kicked up back in 1938. That story matters, but that’s not why we come back. We come back because of what it feels like when you roll into
The thunder of engines echoes through the Black Hills every August, calling riders from every corner of the country to the streets of Sturgis, South Dakota. It’s a loud, rebellious, and free sound that stirs the soul. Beneath the chrome, pipes, and leather lies a deeper history of the
“Be young until you’re not, then be young at heart. Then die if you want” – Ghandi (horribly misquoted for point making effect) Not trying to hurt any feelings, but many of us aren’t spring chickens anymore. It’s a tough pill to swallow, but hey, even if you’re getting up
Verdict: The fall jacket I’ve been looking for — clean, solid, and no drama. Just don’t test it at 103°. One of the perks of running the Sturgis.com reviews and Giveaway page is that sometimes I get to pick what I review. I’ve wanted to try a non-leather riding
First MFG Sharp Shooter Vest — My Take Vests are a dime a dozen. You want to stand out, go buy the red-white-and-blue one or the one with the green snakeskin. Not me. I want a vest that looks like a vest. Not something off a fashion runway. This First
Winter is here, and while that often means stowing your bike away for a few months, the downtime from riding gives motorcyclists plenty of time to think. Pondering the next garage project, motorcycle trip, or gear purchase are common places for a biker’s mind to wander over winter. As well
There are many reasons people travel the world over to the Sturgis Motorcycle Rally. Most want to experience the beauty and stellar riding of the Black Hills. Others come to see old friends and make new ones, while taking in the top-notch entertainment and events held across the region. The
