The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it's been the epicenter of the annual Sturgis Motorcycle Rally since establishing in 1981.
Every August, the Buffalo Chip hosts the world's largest gathering of music and motorcycle fans. As the first and leading entertainment destination for moto-enthusiasts, it remains one of the most televised and longest-running independent music festivals.
Located three miles east of Sturgis, SD, on 600 creek-fed acres, it offers nine nights of world-class concerts, multiple stages, races, bike shows, a swimming hole, bars, food, camping, accommodations, and more.
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The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2024 will mark the 84th annual Sturgis Motorcycle Rally.