Ride and Rub Elbows

Participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 09, 2021: the 14th Annual Legends Ride!

Walk in the footsteps of Wild West legends down Deadwood’s beautiful cobblestone Main Street as you meet other riders, rub elbows with celebrities and check out all the bikes.
Here, the Legends Ride invites you take part in an unparalleled live custom motorcycle auction right in front of the historic Franklin Hotel.
Following the auction, riders will enjoy a self-guided, scenic ride through the beautiful Black Hills alongside hundreds of fellow Legends Riders.
Riders will reconvene at the Buffalo Chip to attend a special riders-only reception complete with complimentary food, drinks and live entertainment.
Following the reception, those with passes into the campground (call them concert tickets, if you like) are entitled to admittance into the Buffalo Chip amphitheater to experience a legendary double headliner performance on the Buffalo Chip main stage that ends with rock superstars.
Click here to PURCHASE YOUR CONCERT TICKET to join the Best Party Anywhere.

Join the Ride that Rocks during the rally by reserving now! Reserve Now  https://www.legendsride.com/


Riders and celebrities first got together in 2008 to enjoy a ride through the Black Hills. We believed then, just as we do now, that riding together forms bonds that create brotherhoods and sisterhoods. We also believed that together we could help preserve riding heritage and make a difference in the lives of some very special Special Olympians while we ride. And together we have. Riders like you have helped donate well over $1 million to charities like the Sturgis Motorcycle Museum and the Black Hills Special Olympics while having a lot of fun along the way. We can’t wait to see what we can do together as Legends Riders in years to come, and hope you’ll join us to experience it for yourself.

Rod Woodruff, Sturgis Buffalo Chip President