2023 Sturgis Rally Attendance – How Big Was The 2023 Sturgis Rally?

Super User
Wednesday, 13th Sep, 2023
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The 2023 Sturgis Motorcycle Rally Attendance Was Down 8.1%.

Now that the books have officially closed on another incredible Sturgis Rally, everyone is asking the same question – How big was the 83rd Sturgis Rally in 2023?

This year’s 2023 Sturgis Motorcycle Rally attendance was down from 2022. Read on to see how the numbers break down.

What was the Sturgis Rally Attendance in 2023?
SD Department of Transportation reported traffic counts of 458,161.

2023 Sturgis Motorcycle Rally 83rd Annual Sturgis Rally Daily Traffic Attendance Totals

The DOT Reported the 2023 Sturgis Rally Attendance of 458,161 Was Down 8.1%​ from 2022

According to the official traffic numbers released by the South Dakota Department of Transportation, the 83rd Rally in 2023 was not nearly as big as 82nd in 2022, with 497,835 vehicles.

2023, Sturgis Rally Attendance

The South Dakota Department Of Transportation gathers these numbers from road tube counters placed at nine locations around the Sturgis region. One vehicle is counted for every two axles that hit the counter on their way into town. The full DOT report on the Sturgis Rally can be found on the DOT Website.

83rd 2023 Sturgis Rally DUI, Drug Arrest, Citation, Crash Statistics

The South Dakota Office of Highway Safety reports that DUI arrests, citations, warnings, non-injury crashes, and injury crashest, were all down. Misdemeanor drug arrests, felony drug arrests, and fatalities were all up. See more rally statistics from the South Dakota Office of Highway Safety.

2023, Sturgis Rally Attendance Numbers

2023 Sturgis Motorcycle Rally taxes were down 6%.​

According to the South Dakota Department of Revenue, tax collections at the 2023 Sturgis Motorcycle Rally are currently at $1,446526, down 6% from 2022.

2024 Sturgis Motorcycle Rally Dates

When is the 84th Sturgis Rally? The 2024 Sturgis Motorcycle Rally is scheduled for Aug. 2-11, 2024. Get a jumpstart on 2024 by registering for the rally and receiving your free welcome packet at Sturgis.com/registration.2024 Sturgis Rally Registration

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