The 2023 Sturgis Motorcycle Rally Attendance Was Down 8.1%. Now that the books have officially closed on another incredible Sturgis Rally, everyone is asking the same question – How big was the 83rd Sturgis Rally in 2023? This year's 2023 Sturgis Motorcycle Rally attendance was down from 2022. Read on to see how the numbers break down. What was the Sturgis Rally Attendance in 2023? SD Department of Transportation reported traffic counts of 458,161. The DOT Reported the 2023 Sturgis Rally Attendance of 458,161 Was Down 8.1%​ from 2022 According to the official traffic numbers released by the South Dakota…

Eighty-three years ago, a man named Pappy knew that to throw a proper party you had to set the right mood. If he were advising on first dates, that might include a flower on the seat, a bottle of wine on moonlit haystacks and her arms wrapped around you when you…ride home. But Pappy wasn’t there to stare deep into your eyes and make babies. Instead, he was about to launch the world's largest motorcycle rally - a party he knew would require high energy, entertainment, and, let’s not forget, smiling faces. There’s more to the formula you don’t know.…

It takes a spectacle to want to spectate, a death survivor challenging death to make it spectacular, and the headline “Are These Guys Going to Die?” to remind you that consequences are serious. But you don’t know the half of it. Yet. If you overheard a man’s voice say, “My girlfriend’s elephant is too old to breed,” your ears would perk up, your left eye would squint in disbelief, and, while turning your head to see who it was, you’d ask yourself, “Did I hear that right?” When you did, you’d find a stocky man in a red silk shirt…

A good adventure is one that doesn't leave you feeling the same-ole-same-ole, adds excitement to your life, and truly gives you a new story to tell. You may have had one or two that changed your life. And you’ve talked about them non-stop since – the pleasant surprise you had when you discovered that sign at the top of the pass that said “Curves Next 80 Miles,” the sudden hail storm that forced you into a stranger’s driveway who invited you in for coffee and a chat, and later, the tequila, the Aerosmith concert where the singer fell off the…

Reservations to the two rock n' roll juggernauts comes with a personalized video gift from the mighty Zorro, the "head honcho", the voice of "the Legendary Buffalo Chiiiiip", and more. The Bands take the Wolfman Jack Main Stage on Tuesday, Aug. 8, 2023 Sturgis, SD (November 25, 2022): The Largest Music Festival in Motorcycling® is going big on Black Friday by bringing in legendary rock icons Styx and REO Speedwagon for an incredible show on Aug. 8 during the 83rd Sturgis Rally. This is the first Sturgis Rally Buffalo Chip concert announcement for the nine-day festival held Aug. 4 – 13, 2023. In celebration of this announcement, the Chip…

The 2022 Sturgis Motorcycle Rally Attendance Was 505,000. Now that the books have officially closed on another incredible rally, everyone is asking the same question - How big was the 82nd Sturgis Rally in 2022? This year's attendance was down slightly from 2021, which had seen a spike stemming from pent-up demand for travel following COVID-19 lockdowns. Read on to see how the numbers break down. What was the Sturgis Rally Attendance in 2022? SD Department of Transportation numbers reported traffic counts of 497,835 vehicles. The City projected 505,000 people attended in 2022. The DOT Reported Sturgis Rally Attendance of 497,835 Was Down 5.4%​ According to the official traffic numbers…

Governor Kristi Noem will attend the 2022 Sturgis Buffalo Chip's Legends Ride on Aug. 8 during the 82nd Sturgis Rally. Not many governors are willing and able to hop on a motorcycle and lead a charity ride to help raise money for worthy causes. We are blessed to have one who cares about motorcyclists and the freedoms we enjoy. We are very proud of Governor Kristi Noem. Rod Woodruff, Sturgis Buffalo Chip CEO At the reception that follows the Legends Ride, Governor Noem will place a personalized autograph on a limited number of copies of her autobiography, "Not My First Rodeo". She will have her photo taken…

The founder of the Sturgis Rally, Pappy Hoel, kicked off the original festivities by smashing through a wall of fire. This year, the Sturgis Buffalo Chip's kickoff party bangs in with a parade of motorcycles and UTV racers into The Largest Music Festival in Motorcycling's amphitheater, a Beer Wall Smash stunt, Homemade Bikini Contest, Homemade Mankini Contest, the Star-Spangled Banner, The Rally Roar, and to top it off, entertainment from Quiet Riot and Judd Hoos on Friday, Aug. 5 at the no. 1 Sturgis Rally destination—the Sturgis Buffalo Chip! "A wall of fire just seemed so... you know, 1938. This year we wanted to dream big and open people's beers for…

If you've ever thrown your leg over a motorcycle or spent a night camping under the stars, you probably know how transformative the experience can be. A little wind therapy or adventure therapy goes a long way in clearing the mind, and when you combine the two, the results are even greater! Bikers and campers may naturally understand the importance of being outdoors and being in nature, but the gear needed for motorcycle camping might not be quite as obvious. Here are a few recommended items to help you stay outdoors and maximize your next motorcycle camping experience. Camping  …

In 2019, Wyatt Dennis sat on the porch of a house his parents were thinking about purchasing when an idea was born. It happened to be in the middle of the Sturgis Rally, and Wyatt told his parents that if they purchased the house, he'd want to do a lemonade stand the following Rally. When 2020 rolled around, the house was theirs, Wyatt was ready, and the lemonade stand idea was put into action.   Wyatt wanted to purchase a Lego set. His parents told him he would be serving free lemonade to anyone who wanted some and in return…

LiveWire plans to redefine motorcycling as the industry-leading, all-electric motorcycle company, with a focus on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire will draw on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the iconic heritage of the most desirable motorcycle brand in the world.   Jochen Zeitz, Chairman, President and CEO of Harley-Davidson:"Today's announcement…

Daylight savings time, plunging temperatures, and winterized bikes are some of the saddest words in our lexicon. You don't need a calendar to see the nine months that separate you from the Black Hills. You can feel it. The longing is palpable. It's easy to get bitter and cold at the amount of time until you're able to carve canyons and revel in the sights and sound of freedom. We want to increase blood flow to your lower extremities more than a pair of heated motorcycle pants and distract you with some of the wildest photos from Sturgis. 1. How…

Legendary rapper, actor and showman Snoop Dogg returns to the Largest Music Festival in Motorcycling® on Saturday, Aug. 6, 2022   Sturgis, S.D. (October 12, 2021): Never one to fit the mold, the Sturgis Buffalo Chip® is breaking barriers once again with the return of Super Bowl-Level entertainer Snoop Dogg on the first Saturday of the 82nd Sturgis Motorcycle Rally. Based on the massive success of Snoop Dogg's first visit to the Best Party Anywhere® in 2019, the venue is bringing back the Doggfather for an evening of Sturgis Rally Concerts. See the official concert announcement video at BuffaloChip.com/BANDS.  Since 1993, Snoop…

​ Black Hills-area senior centers receive thousands of dollars in contributions from the 2021 Sturgis.com Sturgis Rally Registration Program. The 81st annual Sturgis Rally may still be visible in the rearview, but businesses and riders are already looking ahead to the 82nd with the launch of Sturgis.com's Official 2022 Sturgis Rally Registration Program. The dates for the 82nd Sturgis Rally are Aug. 5-14, 2022. Those planning to make the trek during these dates can now register to receive their Official Welcome Packet filled with valuable maps, information and rally souvenirs at Sturgis.com/Registration.The 82nd marks the third year rally-goers will be able…

​The dust has settled on an incredible rally, and now everyone is asking the same question - How big was the 81st Sturgis Rally in 2021?This year was a bounce back year for the Sturgis Rally. Leading up to the 81st, rumors swirled that 2021 would see a massive turnout, maybe even the largest Sturgis Rally ever. In some ways, the rumors were true. What was the Sturgis Rally Attendance in 2021?SD Department of Transportation numbers as reported by the department and local News Source KOTA, indicate "more than 525,000 visitors attended the 81st Annual Sturgis Motorcycle Rally.""Rally attendance was up 13.8% over last year when…

AMERICAN ICON "BIKER'S BIBLE" EASYRIDERS RETURNS New License Deal Brings Biker Lifestyle to the Masses ​Los Angeles, California: Classic Easyriders today announced a new partnership with ER71 to license an exciting new monthly motorcycle magazine title that brings all the two-wheeled excitement of the motorcycle culture to the masses. Easyriders magazine has been known as the "biker's bible" for over 50 years. Now, Classic Easyriders will kickstart a new era of interest in motorcycling, drawing on its rich heritage as an integral part of entertaining the biker lifestyle it serves. Publisher Ray Pelosi has brought back the original team of…

Corey Taylor, Buckcherry and Drowning Pool are set to take the stage. Street Drag Invitational, Bell Brawl Big Twin Stunt Show and Maiden Moto Art Show added to the event lineup. Fewer than 60 days remain until the kickoff of the Sturgis Motorcycle Rally, and the number one rally destination is moving at breakneck speed to secure its best lineup yet. The Best Party Anywhere® has added three epic concerts and three unique events to its 40th anniversary celebration. Larger-than-life rock god Corey Taylor, world-famous rockers Buckcherry and heavy metal superstars Drowning Pool are coming in fast and loud to the…

There's nothing in the world like the Sturgis Motorcycle Rally. Our rides, concerts, and events are as notorious as they are famous. You've heard stories of horned men, buffalo hide bikes, and bartenders on stilts pouring drinks down people's throats. You've seen iconic Sturgis Motorcycle Rally celebrations on T.V.: Travel Channel, Discovery Channel, and every news channel known to man. Maybe you've been to the Sturgis Rally and ridden past Mount Rushmore, through the Needle's Eye, or scraped pegs on the 360-degree Pigtail Bridge turns. You want to experience the Sturgis Rally, and you should.It's easy to imagine yourself riding…

The newest Sturgis news is the Sturgis Buffalo Chip is bringing the royalty of grunge, the legends of thrash and the ultimate shredders of hard rock to its 40th annual celebration of Music, Motorcycles and Freedom - Stone Temple Pilots, Anthrax, Black Label Society, Ultra4 Racing, Xtreem Flat Track and Lingerie Fighting Championships. Eight-time platinum-selling, grunge rock legends Stone Temple Pilots will blend the same crunching riffs, candied melodies and psychedelic flair that made STP one of the most popular acts of the '90s.  Never before seen at the Sturgis Rally, one of the notorious "Big Four" (as in Metallica, Slayer, Megadeath and Anthrax) of thrash…

Here comes P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat  to join already announced Kid Rod, ZZ Top and Shinedown  2021 Sturgis Rally Concerts.The Largest Music Festival in Motorcycling® is lining up the noise with the addition of four bands with four different takes on the rock genre for the 40th anniversary party this August. P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat are joining a booming Sturgis Motorcycle Rally lineup that already includes Kid Rock, ZZ Top and Shinedown. The Buffalo Chip's Sturgis Rally Concert video announcement can be seen at www.BuffaloChip.com/BANDS."Outdoor concerts are going…