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Sturgis.com – Official Sturgis Rally 2024 Registration

Check In Get Your FREE Ride Pin, Souvenirs and Sturgis Motorcycle Rally Welcome Packet

Making your way around the Sturgis Motorcycle Rally can be an overwhelming experience. But it doesn’t have to be this way.

Begin your Sturgis Motorcycle Rally adventure by registering online and picking up your FREE Sturgis.com Rally Ride Pin, Patch and Welcome Packet at the Sturgis Rally Information Center™.

Or pick up the 2024 TO BE ANNOUNCED Limited Edition Poster with a Premium Registration.

Your Sturgis.com Official Sturgis Rally registration packet is chock full of helpful maps, money-saving coupons and insider information that’ll help you get the most out of your trip. Not to mention, it’ll set you up with Sturgis patches, pins and t-shirts that’ll help you remember your vacation for years to come.

You’re only just a few simple clicks away from reserving these priceless resources and gifts. Select the option that’s right for you below. TO 

Basic Sturgis Rally Registration:

2024 Sturgis Rally Basic Registration

With your basic registration, you’ll receive a Welcome Packet containing a commemorative Sturgis pin and patch.

Premium Sturgis Rally Registration:

2024 Sturgis Rally Premium Registration

For a limited time, you can upgrade to Premium for only $29.95, to add a microfiber map of the Black Hills, valuable coupons, and sponsor gifts to your Official Welcome Packet.

Quick & Easy Location


Sturgis Rally Information Center™

Sturgis Buffalo Chip CrossRoads

20622 Fort Meade Way

Sturgis, SD

Hours of Operation:

Monday, July 31 – Saturday, Aug. 12, 2023
9 a.m. – 5 p.m.