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2024 Sturgis Premium Registration
2024 Sturgis Rally Registrations are Now Open​

Sturgis.com Official FREE Sturgis Rally Registration

Check In Get Your FREE Ride Pin, Souvenirs and Sturgis Motorcycle Rally Welcome Packet

Making your way around the Sturgis Motorcycle Rally can be an overwhelming experience. But it doesn’t have to be this way.

Begin your Sturgis Motorcycle Rally adventure by registering online and picking up your FREE Sturgis.com Rally Ride Pin, Patch and Welcome Packet at the Sturgis Rally Information Center™.

The Limited Edition Poster by moto artist Donny Conrad is only available with the Premium Registration.

Your Sturgis.com Official Sturgis Rally registration packet is chock full of helpful maps, money-saving coupons and insider information that’ll help you get the most out of your trip. Not to mention, it’ll set you up with Sturgis patches, pins and t-shirts that’ll help you remember your vacation for years to come.

You’re only just a few simple clicks away from reserving these priceless resources and gifts. Select the option that’s right for you below.

Mail the Registration after the Rally
Please Note* Registration Packets are assembled during the Rally. Nothing is mailed out before the Rally starts.
How to Pick Up Your Free Registration
Finding Us Is Easy!  We’re at the Big Buffalo Chip Corner, 3 miles E of Sturgis.
* Look for the Big Engine Bar (It has a giant Engine Sculpture – you can’t miss it…) and we’re right next to it! 

Quick & Easy Location


Sturgis Rally Information Center™

Sturgis Buffalo Chip CrossRoads

20622 Fort Meade Way

Sturgis, SD

Hours of Operation:

Tuesday, July 30 – Saturday, Aug. 10, 2024
9 a.m. – 5 p.m.

2024 Sturgis Rally Registrations are Now Open