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Sturgis Rally Press Contacts

Press Contact Information – Sturgis Rally, South Dakota

Below is the PR and Media contact list for the most prominent Sturgis Motorcycle Rally promoters, as well as links to recent news and a history of the Sturgis Rally.

History of the Sturgis Rally – Timeline: https://sturgis.com/resources/about-sturgis-rally/history-of-rally

The private organization, the Jackpine Gypsies, started the Sturgis Rally in 1938.

Recent Court Rulings:
The 8th Circuit Court recently reaffirmed that the Sturgis Rally is not organized by any single entity but is instead a pluralistic endeavor promoted by multiple organizations. In the court’s ruling, the judges stated the Sturgis Rally has been promoted and put on by 100s of private entities over the years and that the City of Sturgis does not own the rally.

The court stated: “We agree and hold that the jury could not infer from the onerous planning that the City undertakes to provide infrastructure for the rally that the City was the organizer or sponsor of the rally. To allow such an inference would be tantamount to saying that it would be reasonable to infer that the City of New York organizes the sessions of the United Nations General Assembly because of everything it does to assist their occurrence.” 

The court went on to say that an organization cannot establish ownership “simply by getting its officials and agents to say that it is.”

Read the articles explaining the historic ruling here:




Sturgis Rally Press Contact Information:

Sturgis.Com/Sturgis Rally SD
PR and Media Contact:   Randy Peterson    info@sturgis.com      605-642-8166 Ext 801
Image Downloads Link:    https://drive.google.com/drive/folders/1e_o_AGsuws9Vhq2qRhMVL9d65rDwqx33

Sturgis Rally Promoter Description:
The Sturgis Rally is the largest motorcycle rally in the world. It is held annually in the Black Hills and Sturgis, South Dakota for ten days during the first week of August. Local Indian dealer and Jackpine Gypsies member Pappy Hoel founded the Sturgis Rally in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. Sturgis.com is the original “Home to the Sturgis Motorcycle Rally” as well as the founder of the Official Sturgis Rally Registration program where guests can pick up their free ride pin, souvenirs and welcome packet at the Sturgis Rally Information Center™. We are the most up-to-date comprehensive resource for the Sturgis Motorcycle Rally and home to the Sturgis Rally Blog. 2021 will mark the 81st annual Sturgis Rally.

Sturgis Buffalo Chip

PR and Media Contact: Cody Ertman   cody.ertman@buffalochip.com     605-347-9000

Press pass application link: https://www.buffalochip.com/MEDIA-VIDEO/Press-Pass-Information

Sturgis Rally Promoter Description:
The Sturgis Buffalo Chip® is the most prominent promoter of the Sturgis Rally. It has spent tens of millions of dollars to promote the Sturgis Rally over its 40-year history. It is hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®. It has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981 when the City of Sturgis kicked bikers out of the city park. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. As the first and leading entertainment destination for the motorcycle enthusiast, it remains one of the world’s most televised and longest-running independent music festivals. Located three miles east of Sturgis, SD, the Sturgis Buffalo Chip offers nine nights of world-class concerts, multiple entertainment stages, races, motorcycle shows, a swimming hole, bars, food, showers, cabins, RVs, camping and more. The Chip is dedicated to advancing the Sturgis Rally by being home to the Sturgis Rally Information Center™ and a sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com


JackPine Gypsies – Founders of the Sturgis Rally

PR and Media Contact:  Brechelle Winsell (605) 347-1000  

Sturgis Rally Promoter Description:
The Jackpine Gypsies Motorcycle Club founded the Sturgis Motorcycle Rally in 1938. The club is one of the oldest AMA-chartered off-road clubs. It was founded in 1936 and chartered in 1937. In 1938, the club held a local rally called the Black Hills Motor Classic over three days in August, featuring a half-mile dirt-track race. Following that race, the Sturgis Rally continued to grow into one of the most popular destination events in the country, attracting motorcyclists to the Black Hills, S.D., area each year. The Jackpine Gypsies half-mile still lives on.  It has attracted numerous AMA Motorcycle Hall of Famers over the years, including Bill Tuman, Bobby Hill, Dick Mann, and Dick Klamfoth. The Jackpine Gypsies were inducted into the AMA Motorcycle Hall of Fame in 1997. 

Knuckle Saloon
PR and Media Contact: Scotty Jensen   theknuckle@theknuckle.com

The Knuckle Saloon and The Knuckle Brewing Company rests on property once owned by Sturgis’s namesake, Colonel Samuel D. Sturgis. The Knuckle Saloon is Sturgis’s most famous watering hole, the largest entertainment venue in downtown Sturgis, and Sturgis’s first brewery. The Knuckle is the home of  KNKL, “The Voice of Sturgis” radio station 1710 AM, and online at KNKL.Net 24/7/365. Just about anything can happen at The Knuckle, from bar bull riding, concerts, and car shows, to live music, casino, pub crawls, pool, darts. The Knuckle has it all. Steeped in the rich history of the Black Hills, The Knuckle Saloon is the only Saloon that is also a museum filled with antiques and Sturgis memorabilia. Friends and family gather from all over the world to enjoy South Dakota’s longest bar.

Full Throttle Saloon
PR and Media Contact:  Kimm,  (605) 423-4584   fullthrottlesaloon@yahoo.com

Glencoe Campresort
PR and Media Contact: Sean Clark  (605) 347-4712  glencoenation@aol.com

Black Hills Harley Davidson  
PR and Media Contact:    Andrew Rieman  (605) 342-9362  andrew@blackhillshd.com