2024 Sturgis Rally Attendance – How Big Was The 2024 Sturgis Rally?
Now that the books have officially closed on another incredible Sturgis Rally, everyone is asking the same question – How big was the 84th Sturgis Rally in 2024?
This year’s 2024 Sturgis Motorcycle Rally attendance was up slightly from 2023. Read on to see how the numbers break down.
What was the Sturgis Rally Attendance in 2024? SD Department of Transportation reported traffic counts of 470,987.
The DOT Reported the 2024 Sturgis Rally Attendance of 470,987.
According to the official traffic numbers released by the South Dakota Department of Transportation, the 84th Rally in 2024 was slightly bigger than the 458,161 vehicles during the 2023 Sturgis Rally.
The 2024 Sturgis Motorcycle Rally Attendance Was Up 2.7%.
The South Dakota Department Of Transportation gathers these numbers from road tube counters placed at nine locations around the Sturgis region. One vehicle is counted for every two axles that hit the counter on their way into town. The full DOT report on the Sturgis Rally can be found on the DOT Website.
The South Dakota Office of Highway Safety reports that DUI arrests, citations, warnings, non-injury crashes, and injury crashes, were all down regionally. Misdemeanor drug arrests, felony drug arrests, and fatalities were all up regionally. See more rally statistics from the South Dakota Office of Highway Safety.
2024 Sturgis Motorcycle Rally taxes were down 3%.
According to the South Dakota Department of Revenue, tax collections at the 2023 Sturgis Motorcycle Rally are currently at $1,399,501, down 3% from 2023.
2025 Sturgis Motorcycle Rally Dates
When is the much anticipated 85th Sturgis Rally? The 2025 Sturgis Motorcycle Rally is scheduled for Aug. 1-10, 2025. Get a jumpstart on 2025 by registering for the rally and receiving your free welcome packet at Sturgis.com/registration.
