Decoding the Madness: What’s Really Going On With The Last Six Festival Posters
Love You’ve seen them—those wild, trippy, sometimes mind-bending festival posters. Maybe you’ve caught yourself squinting at a robot head, a crazed bubble-eyed tongue-lashing blob chasing a masked rider, or a bikini-clad girl riding a white buffalo and wondered, “Am I missing something here… or is the artist just on a one-way binger?” If you’ve ever looked at a festival poster and asked, “What’s with that giant eye squirting rainbow juice all over the band lineup?” or “Why is ZZ Top inside a crystal ball shifter knob?”—you’re not alone. And, surprise, in the case of the last six Sturgis Buffalo Chip posters, there has been a method to the madness. These posters aren’t just chaotic fever dreams cooked up by an overindulged illustrator lost in his sketchbook. Each one actually tells a story—about that year’s upcoming rally, the world around it, and the never-ending battle to keep real, human connection alive in a world gone sideways. So, let’s dive deep into the last six years of Buffalo Chip poster art. Starting with the chaos of 2020, we’ll follow the threads that lead all the way to this year’s 2025 AI-drenched showdown. 2020 – Pandemic Schambemic The only major festival that refused to cancel during the COVID-19 pandemic, the Buffalo Chip caught hell from critics and headlines labeling it a “superspreader.” Bands bailed. Uncertainty loomed. Even death threats came in. But the show went on. The poster by Darren McKeag that year pulled no punches—COVID bugs flopping their lusty tongues literally chased a biker across the artwork. It wasn’t subtle. It didn’t have to be. Outrunning the threat in the search for freedom was the story. 2021 – Crystal Clarity Emerging from the fog of the pandemic with the truth behind us that outdoor festivals could safely gather humans for the enjoyment of humanity, the future looked more certain. CEO Rod Woodruff had kept a crystal ball on his desk, trying to see what was ahead. When the fog had finally cleared, what did he see? A killer lineup, headlined by bands like ZZ Top as the path forward. Moto artist Russell Murchie was tapped to capture that moment of revelation. The result? A rider gripping a crystal-ball shifter, zooming toward freedom, music and motorcycles. Inside the orb? ZZ Top, waiting like a prophecy fulfilled. 2022 – Bat Outta the Graveyard With confidence restored, 2022 roared in like a bat out of hell—literally. Inspired by the iconic Meat Loaf album cover and featuring Rob Zombie as the headliner, the poster took on an apocalyptic theme. Murchie went hard with a fireball-charged chopper flying past headstones engraved with band names. It was part graveyard, part comic book. Zombie’s eerie face loomed in the background like a music god of chaos. If you squinted just right, it gave off Big Brother vibes. But really, it just begged to be stared at with a desire to be on the ride with him. 2023 – A New (Old) Hope Over 40 years earlier, the very first Buffalo Chip Picnic gave bikers exiled from downtown Sturgis a place to gather. That spirit of rebellion, freedom and fellowship continues to fuel the festival today. To honor those roots, the 2023 poster leaned into nostalgia with a heavy nod to Star Wars: A New Hope. A chrome-glinting sunset, handlebars pointed toward destiny and a couple heading off into the unknown. The design said it all: the journey that began in a cow pasture still burns strong. 2024 – Head Explosions & Dream Collisions This one came from a single spark: “What if a biker’s head exploded… but, like, in a beautiful way?” – with all the madness he is looking forward to or had experienced at the Sturgis Buffalo Chip. Inspired by the surreal poster for Brazil, the art envisioned a mind-blown rider filled with more motorcycle and music dreams, chaos and memories of the festival than one head can contain. It didn’t matter if the rider’s exploding head was looking forward to the madness or reflecting on it. The line between dream and reality was blurred. Bands, burnouts, and bliss all burst outward, and that was kind of the point. 2025 – AI vs. Analog And now we land in the year of AI—deep fakes, fake art, phishing scams and virtual overload. But the Chip? It’s still 100% real. Flesh, rubber, engines, grit. That contrast is the theme of the 2025 poster. It features a massive android, somewhere between He-Man and Darth Vader, looming over a crowd. Monochrome phone-zombies with red eyes fill the background, while real-life riders burst from the frame in full color, smiling and enjoying each other. A tiny QR code at the center delivers the final wink. Say goodbye to the machine, baby. It’s bold. It’s ironic. It’s kind of terrifying. In a world run by bots, riding your bike to the Chip, hanging with friends, and sweating through a real concert under the stars isn’t just fun—it’s a revolution. So What’s It All Mean? The next time you stare at one of these wild-ass posters, know this: they’re not random. They’re coded reflections of the world we’re living through, the struggles we’ve faced and the grit it takes to keep the party alive. The art may be fantastical, but the feeling it represents? That’s as real as the throttle in your hand. Keep your eye out for the 2026 poster – you know it’s going to be good. Love
The Complete Sturgis Rally Guide: Everything You Need To Know About The Sturgis Motorcycle Rally
Love There’s nothing in the world like the Sturgis Motorcycle Rally. Our rides, concerts, and events are as notorious as they are famous. You’ve heard stories of horned men, buffalo hide bikes, and bartenders on stilts pouring drinks down people’s throats. You’ve seen iconic Sturgis Motorcycle Rally celebrations on T.V.: Travel Channel, Discovery Channel, and every news channel known to man. Maybe you’ve been to the Sturgis Rally and ridden past Mount Rushmore, through the Needle’s Eye, or scraped pegs on the 360-degree Pigtail Bridge turns. You want to experience the Sturgis Rally, and you should. It’s easy to imagine yourself riding down Main Street, hitting the 84 curves on Iron Mountain Rd through the Black Hills, or drinking a cold one, center stage, at the best concert of your life. But what else should you know about the Sturgis Rally? Anyone who comes to the Sturgis Rally knows there is no shortage of things to do. In fact, it’s impossible to do All The Things, even if you tried. To ensure you don’t waste your time at the wrong events during this year’s Rally, you need the inside scoop, a trusted Sturgis Rally Guide of must-dos, and you need it now to plan for the Sturgis Rally. Do all the things you truly want to do. What Is The Sturgis Motorcycle Rally? If you made it this far in your search, you likely know the Sturgis Rally is an 84-year old gathering of like-minded individuals who share a love for motorcycling and the freedom of the road. The Sturgis Rally started as a race between a few friends. Since then, it has become a ten-day bike rally with rides, bike shows, and concerts unlike anywhere else in the world. The Sturgis Rally is known for some of the best motorcycle riding in the world, unique concert settings, and crazy events that create smiles from ear to ear. But Sturgis is more than just a series of events. It’s the feeling of outrunning a storm through the Black Hills, enjoying a “we’re not gonna take it” moment at a Buffalo Chip Twisted Sister concert, and gawking at eye-catching hand-built bikes. The Rally is a state of being. It’s the wind and sun on your face as you ride past Mount Rushmore. It is a laugh with lifelong friends. It is a memory you’ll cherish forever. When Is The 2024 Sturgis Rally? The Sturgis Motorcycle Rally starts on the first Friday of August every year. The 81st Sturgis Motorcycle Rally is August 1 through 11, 2024. The Sturgis Rally Pre-Party starts on August 1, 2024, at the Buffalo Chip. Where Is The Sturgis Bike Rally? The Sturgis Rally takes place in the Black Hills of South Dakota. Multiple promoters organize and promote the Sturgis Motorcycle Rally: Sturgis Buffalo Chip, Lamphere Ranch, Full Throttle Saloon, Glencoe Campresort, Black Hills Harley-Davidson, and the City of Sturgis, to name a few. Who Owns The Sturgis Rally? NOBODY OWNS THE STURGIS MOTORCYCLE RALLY. Since day 1, the Sturgis Rally has been by bikers for bikers. Not by the city government, for bikers. In 2018, the Eighth Circuit Court made that fact clear when they ruled that 100s of private entities have organized the Sturgis Rally over the years. “We agree and hold that the jury could not infer from the onerous planning that the City undertakes to provide infrastructure for the Rally that the City was the organizer or sponsor of the Rally. To allow such an inference would be tantamount to saying that it would be reasonable to infer that the City of New York organizes the sessions of the United Nations General Assembly because of everything it does to assist their occurrence.” The court went on to say that an organization cannot establish ownership “simply by getting its officials and agents to say that it is.” Corporate sponsors paid millions of dollars to the City of Sturgis for the right to use false trademarks over the years. Will sponsors who paid for licensing to use those false trademarks want their money back? Read the articles explaining the historic ruling here: https://sturgis.com/sturgismotorcyclerally/news/will-the-sturgis-motorcycle-rally-be-canceled-sturgis-rally-is-on-say-businesses-even-if-city-opts-out https://sturgis.com/blog/sturgis-rally-trademark-officially-struck-down When Did The Sturgis Motorcycle Rally Start? A local racing club called the Jackpine Gypsies started the Sturgis Motorcycle Rally in 1938. The Jackpine Gypsies Club was founded in 1936 by local Indian dealer Clarence “Pappy” Hoel, who later started the Sturgis Motorcycle Rally as a series of races and stunts. The Sturgis Motorcycle Rally originally began as a two-day event called the “Black Hills Motor Classic.” The Jackpine Gypsies continue to host races annually outside of the Sturgis City Limits in Meade County. In 2020, the City of Sturgis attempted an unsuccessful hostile annexation of the Jackpine Gypsies’ property. The Jackpine Gypsies successfully petitioned to bring the forced annexation attempt to vote and won. Should I Register For The Sturgis Rally Or Just Show Up? Have you ever shown up to a destination wishing someone was there to tell you about all the best things to see and do? Sure you have! Discovering the best that the Sturgis Rally has to offer can be overwhelming. But it doesn’t have to be this way. You can begin your Sturgis Rally adventure by connecting with a friendly face, picking up a Welcome Packet, and free Sturgis Rally Ride Pin and Patch at the Sturgis Rally Information Center™! Sometimes all you need to help make your trip frustration-free is the opportunity to ask someone for a recommendation on what to do and see. Check out the Sturgis.com Official Sturgis Rally Registration. You’ll be glad you did. Where To Stay In Sturgis During The Motorcycle Rally? Where you should stay during the Sturgis Rally depends on you. If you want the traditional authentic Sturgis Rally experience, the best place to stay during the Sturgis Rally would be at a campground like the Sturgis Buffalo Chip. The Buffalo Chip is the original “by bikers for bikers” campground. It opened when the City of Sturgis kicked bikers out of town and is the original
A Sturgis Rally Kickoff Party That Speaks Only the Language of “Hell Yeah,” Screams, “Give it to Me, Baby,” and Inspires Your Legs to Move of Their Own Accord – Officially.
LoveEighty-three years ago, a man named Pappy knew that to throw a proper party you had to set the right mood. If he were advising on first dates, that might include a flower on the seat, a bottle of wine on moonlit haystacks and her arms wrapped around you when you…ride home. But Pappy wasn’t there to stare deep into your eyes and make babies. Instead, he was about to launch the world’s largest motorcycle rally – a party he knew would require high energy, entertainment, and, let’s not forget, smiling faces. There’s more to the formula you don’t know. First, let’s be honest. When someone invites you to an event, you ask yourself, “Is that worth submitting a vacation request, packing gear, and pushing myself up off this couch?” “Does it make my spirit say, ‘Hell yeahs,’ my heart scream, ‘Give it to me, baby,’ and my legs move in that direction by themselves?” The reality is that to commit to spicing up your life, it needs to satisfy a deep curiosity, be part of something authentic, and make you feel more alive. Getting out the door shouldn’t be that hard, but sometimes it is. That’s why, on the very first kickoff of the Sturgis Motorcycle Rally, WHAT DID PAPPY HOEL DO? He smashed through a wall of fire! (SURPRISE!) He threw a picnic. (FREE FOOD, GUYS!!!) He had friends lock handlebars while going fast around corners on motorcycles. (WHO KNEW IT’D BE SO MUCH FUN?) Saying it without saying it, Pappy said, WE AREN’T HERE ONLY TO RACE. WE’RE HERE TO LET LOOSE, ENTERTAIN EACH OTHER, SLAP BACKS, AND SMILE. At that original festivity, you bet that more than one person experienced their first “Holy S***!” moment and talked about it with their friends after. Although we find comfort in the known, predictable and commonplace, it’s the unusual, random, and surprising that cements a place in our memories, flavors our stories and impacts our lives, sometimes even changing them. The Legendary Buffalo Chip understands this when planning its Sturgis Rally Kickoff Party. They know you don’t come to read “The Art of Motorcycle Maintenance” in your tent; you do that at home between monotonous, on-repeat workdays. Repeat doesn’t belong at a good party. Each smile should feel fresher than the last. Otherwise, you’re not at the Best Party Anywhere. Ironically, one thing people will repeat is the Sturgis Motorcycle Rally. Not because of an addiction to Jager Bombs, deepening connections with friends, and smiles that grow into laughs that hurt. Well yeah, that. But also, because even the 10th time you visit, there is a new takeaway, friend, and smile to find. You can fall in love, lust, and get married at the rally. You can come for decades, make more friends than you have back home, and request that your friends spread your ashes there. I received an email the other day that read, “My husband recently passed away. He rode to Sturgis starting in 1961 and rode there for his last ride in 2022. He attended 61 years consecutively. Everyone thought he must have been a badass. No, he was just a biker obsessed with Sturgis.” The rally touches you in unusual, random and unexpected ways. Every year is different, exciting, and new, which is why we celebrate life at Sturgis. You might not be surprised to find there’s still a strong tradition of smashing through walls to kick off the party. This time, however, the smashing comes with a twist. In the spirit of Pappy, the founder of the Sturgis Motorcycle Rally, Joe Mielke and I will smash through a wall of 1,440 cans of beer, not fire, with homemade battering rams mounted to the front of our bikes to welcome in the Buffalo Chip’s Official Sturgis Rally Kickoff Party. Why beer? Because a wall of fire seems so, you know, 1938. And we’d like to open some refreshments for you. To add spice to the excitement, Jason Lightner and his entourage will follow through the spurting wreckage in a motorized couch, two-wheeled Sea-Doo, boat, mini bikes, other mechanical creations, and a street roller to finish the job. But the Beer Wall Smash is only a tiny part of the fun that will get you off the couch and kickstart the rally with a bash. This year, join a parade of motorcyclists into The Largest Music Festival in Motorcycling’s amphitheater for the “grandest first day in Sturgis Rally history.” The party begins at the Big Engine Bar with the Support Bikers Moto Meetup. Then, line up and parade into the amphitheater. The Buffalo Chip Bikini Models will take the stage with their “Everything But Clothes!” Homemade Bikini Contest. Next, the Hot Hunks will face off against the gals, show off their homemade mankinis, and keep the smiles coming. We’ll also get serious and recognize that all this fun is a freedom we don’t take for granted with the Star-Spangled Banner and, with the help of your throttle hand, a thunderous roar at the front of the stage to power up The Best Party Anywhere and welcome in ZZ TOP at the no. 1 Sturgis Rally destination—the Sturgis Buffalo Chip!! If this all seems a bit unusual, the kickoff is meant to remind us why we left the confines of our boring jobs, help us escape the scrutiny and stresses of everyday life, and set the tone for the next nine days of music, motorcycles, freedom and friends. It might even set the tone for your future. If that rings true to you, here’s what you should do. Get out the door. Leave your work and routine behind. Add unusual, random, surprising excitement to your life, and join the Not So Unusual – Officially Part of a Long Tradition – Sturgis Rally Kickoff Party at the Legendary Buffalo Chip. That’s the rest of the formula for an unprecedented-level good time. Now, stop reading and go have a blast! Your spirit, heart, and legs are already taking you there. Love
3 Reasons You Must Attend the 2023 Sturgis Motorcycle Rally
LoveA good adventure is one that doesn’t leave you feeling the same-ole-same-ole, adds excitement to your life, and truly gives you a new story to tell. You may have had one or two that changed your life. And you’ve talked about them non-stop since – the pleasant surprise you had when you discovered that sign at the top of the pass that said “Curves Next 80 Miles,” the sudden hail storm that forced you into a stranger’s driveway who invited you in for coffee and a chat, and later, the tequila, the Aerosmith concert where the singer fell off the stage, and waking up in the wrong tent. Whoops. The truth is that good adventures are few and far between. That’s why when an opportunity threatens to hit you in the face like a flying brick, you should take a moment to see where it’s coming from. In this instance, that proverbial brick heading your way is the Sturgis Motorcycle Rally, specifically the Legendary Sturgis Buffalo Chip. If you have yet to pay attention, you may have missed their promise to womp you good, pump you up with some excitement and get your adventure fix in 2023 with a triple dose of never-to-be-repeated experiences. From death-defying stunts to legendary rock performances and an unforgettable kickoff party, you’ll genuinely do once-in-a-lifetime so many times in one visit that you’ll need a bandage and extra padding to protect your chin from all the times your jaw drops clear to the ground. If all goes according to plan, you should leave the 2023 Sturgis Motorcycle Rally with a perma smile stretched across your face and a jaw ready to rattle off a slew of stories that can’t be one-upped. This blog will tell you straight up why you must attend the 2023 Sturgis Motorcycle Rally. The Death Wire Daredevil Spectacular Unlike anything you’ve ever witnessed, Thursday, Aug. 10, will be an adrenaline-pumping spectacle when Blake Wallenda, a fearless highwire artist, will attempt “The Death Wire Walk” over the Sturgis Buffalo Chip amphitheater. As he braves the treacherous heights, daredevil Kyle Ives will attempt a motorcycle jump over Blake. This act will test their limits and leave you holding your breath. It’s easy to imagine what it will be like if they fail. But imagine how thrilling the excitement will be should they succeed. The significance of this death-defying feat cannot be overstated. Even iconic daredevils Evel Knievel and Karl Wallenda never dared to attempt it. The Death Wire Daredevil Spectacular will also feature ramp-to-ramp jumps by Shawn Ives, Sherco Trials Stunts, and other captivating activities that will leave you in awe. Def Leppard at The Best Party Anywhere® On Thursday, Aug. 10, legendary multi-platinum band Def Leppard hits the Sturgis Music and Motorcycle Festival stage for only the second time in history. Motorcycle enthusiasts and music lovers who’ve had the chance to experience it can agree that the Buffalo Chip’s reputation as The Best Party Anywhere® is well-deserved. The energy and excitement of the happy, smiling faces create a pulsating atmosphere and unforgettable memories. The Buffalo Chip Official Sturgis Rally Kickoff Party The festivities kick off with a bang at the Sturgis Rally’s Official Kickoff Party and Parade. The first official activity starts at the Buffalo Chip’s Big Engine Bar with the Support Bikers Moto Meetup at 4 pm. The parade lineup begins at 5 pm. At 6:00 pm, hundreds of riders will ride the mile to the amphitheater, where ZZ Top will perform later that night. Once inside the Buffalo Chip amphitheater, the party continues with a Beer Wall Smash, an exhilarating Star-Spangled Banner performance, and live entertainment from the winner of the Sturgis Battle of the Bands. The climax of the evening will come with the iconic rock band ZZ Top. And if that wasn’t enough, the International Bikini Team will add a touch of glamour parading around the stage. The Official Sturgis Rally Kickoff Party sets the tone for an unforgettable Sturgis Motorcycle Rally experience. It brings together the essence of camaraderie, patriotism, and high-octane entertainment that defines the rally. The down and dirty of it is that when you feel the music, revelry, and electric atmosphere, you’ll understand why the Sturgis Rally is renowned worldwide as the ultimate gathering for motorcycle enthusiasts. There’s no other way to slice it. The 2023 Sturgis Rally will be an extraordinary adventure at the Buffalo Chip. The original destination that brought music and motorcycles together has become synonymous with the excitement, freedom, and true spirit of the Sturgis Rally. Whether you’re a thrill-seeker, a music enthusiast, or simply seeking an experience that will leave an indelible mark on your life, 2023 presents the answer to each. August 4, 2023, marks a spot on the calendar for an incredible journey to the heart of motorcycle culture. There, courageous daredevils will push the limits of possibility and make history. Timeless melodies and electrifying energy of rock legends will thread people together in a way that only music and authentic human connection can. A celebration with fellow bikers united in a passion for freedom, friends, and the open road awaits for you to step out your front door, lay a leg over your ride, and lean into the adventure. 2023 offers an unforgettable chapter in the rally’s storied history. From the death-defying Death Wire Daredevil Spectacular, featuring Blake Wallenda and Kyle Ives, to the iconic rock performance by Def Leppard, and the unforgettable Buffalo Chip Official Sturgis Rally Kickoff Party, three once-in-a-lifetime experiences threaten you with a good time you cannot miss. If you want to join the adventure of a lifetime, go to sturgis.com for more information! Love
First Sturgis Rally Buffalo Chip 2023 Concerts, Styx and REO Speedwagon, Announced with Offering of Video Shout Outs from a Cat, Among Others.
Love Reservations to the two rock n’ roll juggernauts comes with a personalized video gift from the mighty Zorro, the “head honcho”, the voice of “the Legendary Buffalo Chiiiiip”, and more. The Bands take the Wolfman Jack Main Stage on Tuesday, Aug. 8, 2023 Sturgis, SD (November 25, 2022): The Largest Music Festival in Motorcycling® is going big on Black Friday by bringing in legendary rock icons Styx and REO Speedwagon for an incredible show on Aug. 8 during the 83rd Sturgis Rally. This is the first Sturgis Rally Buffalo Chip concert announcement for the nine-day festival held Aug. 4 – 13, 2023. In celebration of this announcement, the Chip is giving anyone who makes a reservation between Black Friday (11/25) and Cyber Monday (11/28) the option to receive a personalized video shoutout from a Buffalo Chip personality of their choice. The options include the festival office cat, head honcho Rod Woodruff, voice of the Legendaaaaary Buffallllooooo Chiiiip Hank Rotten Jr., and others. See BuffaloChip.com/BANDS for the full announcement video. “We are full speed ahead and ready to go for 2023! We have a lot of new fun things and top entertainment planned to give our guests the best rally experience possible. We can’t wait to show you.” – Rod Woodruff – President of the Sturgis Buffalo Chip Styx – Aug. 8 Styx delivers over four decades of barn-burning chart hits, joyous singalongs, and hard-driving deep cuts to the Wolfman Jack Stage Tuesday, Aug. 8. The progressive rock group has put out a plethora of hit records including four albums that went triple platinum. This will be the first time they’ve brought their electrifying live show to the Sturgis Rally in four years. REO Speedwagon – Aug. 8 Rally goers “Can’t Fight this Feeling” when multi-platinum selling rockers REO Speedwagon step on stage. Iconic and electrifying, REO Speedwagon brings hits like “Ridin’ The Storm Out,” “Time For Me To Fly,” “Keep On Loving You,” “Take It On the Run,” and more to the Sturgis Buffalo Chip Aug. 8 prior to a performance from coheadliner Styx. Get A Personalized Video from the Chip Fam Anyone who reserves between Black Friday and Cyber Monday will receive something extra special no one else will have—a one-of-a-kind, personalized video shoutout from their favorite Chip personality. The possibilities range from the Mighty Zorro the office cat to Woody, Hank Rotten, or anyone else at the Chip. YOU decide. Love
The Doggfather: Part 2. Snoop Dogg Returns to the Sturgis Buffalo Chip for 2022 Rally
Love Legendary rapper, actor and showman Snoop Dogg returns to the Largest Music Festival in Motorcycling® on Saturday, Aug. 6, 2022 Sturgis, S.D. (October 12, 2021): Never one to fit the mold, the Sturgis Buffalo Chip® is breaking barriers once again with the return of Super Bowl-Level entertainer Snoop Dogg on the first Saturday of the 82nd Sturgis Motorcycle Rally. Based on the massive success of Snoop Dogg’s first visit to the Best Party Anywhere® in 2019, the venue is bringing back the Doggfather for an evening of Sturgis Rally Concerts. See the official concert announcement video at BuffaloChip.com/BANDS. Since 1993, Snoop Dogg has proved time and time again that his music appeals to just about any crowd. From Super Bowl LVI to a motorcycle rally at the Chip, crowds everywhere groove along with mega-hits like “Gin & Juice,” “Nuthin’ But A G Thang,” “Next Episode,” “Drop It Like It’s Hot,” “Young, Wild & Free,” and so many more. Snoop Dogg in 2019 at the Sturgis Buffalo Chip When we announced Snoop Dogg in 2019, no one knew what to expect. He wasn’t the traditional performer that the Buffalo Chip crowd was accustomed to. But when he took the stage, we were blown away! He had a huge fanbase at the Chip, singing and dancing along to his long list of hit songs. It was an incredible performance. With talent like that, it’s no surprise to me that Snoop Dogg is headlining the Super Bowl this year, and we are darn happy to bring folks here some Super-Bowl-quality entertainment! – Rod Woodruff, CEO of the Sturgis Buffalo Chip The unrivaled Snoop Dogg is the first artist announced for the 2022 Sturgis Buffalo Chip Music and Motorcycle Festival. More announcements coming soon. Performances from the world’s top entertainers are just a part of what the Sturgis Buffalo Chip has in store for 2022. Guests will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing events and so much more. The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program. Love
2021 Sturgis Rally Concerts Expand With 4 More Bands
Love Here comes P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat to join already announced Kid Rod, ZZ Top and Shinedown 2021 Sturgis Rally Concerts. The Largest Music Festival in Motorcycling® is lining up the noise with the addition of four bands with four different takes on the rock genre for the 40th anniversary party this August. P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat are joining a booming Sturgis Motorcycle Rally lineup that already includes Kid Rock, ZZ Top and Shinedown. The Buffalo Chip’s Sturgis Rally Concert video announcement can be seen at www.BuffaloChip.com/BANDS. “Outdoor concerts are going to be more fun than ever!” said Rod Woodruff, President of the Sturgis Buffalo Chip. “People are craving live music, and bands are rearing to get out and perform in front of people again. We can’t wait for these bands and more to give our Chip family the fun 40th anniversary festival they deserve.” The Band P.O.D will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally P.O.D Since 1992, P.O.D. have experienced relentless success, selling over 10 million records, selling out gigs on multiple continents and logging four Top 10 debuts on the Billboard Top 200. The San Diego based quartet will bring their hypnotic hybrid of hard rock, hip-hop, reggae, and alternative to the Wolfman Jack Stage the second Saturday of the Sturgis Rally for the event’s grand finale. Black Stone Cherry will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally Black Stone Cherry For two decades, Black Stone Cherry has put forth a new vicious breed of Southern rock, injecting youthful vitality and a myriad of fresh new influences into the beloved American rock tradition. The Kentucky-based rock n’ roll quartet will bring their chart-topping songs to The Best Party Anywhere® on Aug. 13. From Ashes To New will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally From Ashes To New Energetic and driven, From Ashes To New exploded onto the scene in 2016 with their unmatched blend of rock, hip-hop, pop and metal. Now riding the success of their sophomore album, “The Future,” From Ashes To New will bring hits like “Panic,” “Through It All,” “Crazy” and more to the Largest Music Festival in Motorcycling Saturday, Aug. 14. Reverend Horton Heat will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally Reverend Horton Heat Serving up their wild blues-country-rock groove to the Sturgis Buffalo Chip crowd for 2021 is Reverend Horton Heat. Their unique Texas-based, psychobilly mania will crash the Wolfman Jack Main Stage like a Texas twister on Aug. 8 prior to the American Badass, Kid Rock. Performances by top entertainers are just a part of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. All events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. More announcements are coming soon. A full list of Sturgis Buffalo Chip events is available at www.buffalochip.com/EVENTS. Love
ZZ Top Announcement, And Gimme All Your Lovin’ Too!
Love The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, Wednesday, Aug. 11, 2021 and showing some Valentine’s Day love by featuring fans in wild internet memes. While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. GIMME ALL YOUR LOVIN’ Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip is playing around with fans’ hearts using the great unifier of our time – internet memes. Drawing inspiration from ZZ Top’s hit “Gimme All Your Lovin’,” the Chip is connecting fans with the band through composite photos, gifs, and videos depicting them giving each other all their lovin’ and their hugs and kisses too. Visit the Sturgis Buffalo Chip’s social media channels to enjoy a few smiles and hilarious alternate universe fan experiences with ZZ Top. ZZ Top performs Aug. 11, 2021, at the Sturgis Buffalo Chip. Those who want to get in on the fun and preview the party that awaits can do so at BuffaloChip.com/BANDS. Turn off the news. Turn up the ZZ Top and Kid Rock. There is enough bad news going on in the world. We’ll stick to what we do best – having a good time. – Daymon Woodruff of the Sturgis Buffalo Chip “The news of ZZ Top coming for the 40th anniversary to perform on the same bill as Kid Rock is about the best Valentine’s present we could think of for the rally crowd,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “ZZ Top makes music for the fun-lovin’ biker, so we’re going to take a page out of ZZ’s playbook and just have some fun announcing them.” Why is humor and having a good time so important? Sturgis Buffalo Chip Resident Fun Expert explains: “This ZZ Top announcement provides hope that the world of outdoor music festivals and real human connection has a bright future,” said Daymon Woodruff of the Sturgis Buffalo Chip. “Turn off the news. Turn up the ZZ Top and Kid Rock. There is enough bad news going on in the world. We’ll stick to what we do best – having a good time.” Performances by top entertainers like ZZ Top and Kid Rock are just a piece of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. Entertainment is free with camping. More announcements are coming soon. See all events at https://sturgis.com/events/all-events. Excited to see ZZ Top at the Sturgis Buffalo Chip? Tell us about it the comments below! Love
