Join us for the 2nd Annual Pearl’s Girls Ride, an All Women’s Ride that honors the legacy of Pearl Hoel, wife of Pappy Hoel, founder of the Sturgis Motorcycle Rally! This ride honors Pearl, who stood alongside Pappy Hoel, helping plan and host the Rally in the early years. This all womens ride will take everyone on one of our favorite rides throughout the beautiful Black Hills.
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The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2025 will mark the 85th annual Sturgis Motorcycle Rally.
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