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CONCERTS
ALL EVENTS
RIDES
SLEEP
EAT
SHOP
RALLY BLOG
RIDER PHOTOS
- BLACK HILLS RIDERS PHOTOS (ROADSIDE PHOTOS)
EVERYTHING ELSE
GIVEAWAYS
- Concert Tickets
- Daily Giveaways

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The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2026 will mark the 86th annual Sturgis Motorcycle Rally.