Sturgis Rally
Sturgis Rally

Events Calendar

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Rides & Races
11:00 AM - 18:00 PM

Ride and rub elbows with some of the biggest names in the biz during the 13th annual Legends Ride presented by GEICO Motorcycle!

The Ride that Rocks is dedicated to bringing rally goers together to raise significant funds for local charities. This event has, since its inception in 2008, raised over half a million dollars for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling.

Participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 10, 2020: the 13th annual Legends Ride!

Learn More - Reserve Now -  Get VIP

THE KICK OFF, RIDE AND CONCERTS

Walk in the footsteps of Wild West legends down Deadwood's beautiful cobblestone Main Street as you meet other riders, rub elbows with celebrities, and check out all the bikes. Here, the Legends Ride invites you take part in an unparalleled live custom motorcycle auction right in front of the historic Franklin Hotel.

Following the auction, riders will enjoy a self-guided, scenic ride through the beautiful Black Hills alongside hundreds of fellow Legends Riders.

Riders will reconvene at the Buffalo Chip to attend a special riders-only reception complete with complimentary food, drinks and live entertainment.

Following the reception the first 200 riders to reserve their spot on the ride will get admittance into the Buffalo Chip amphitheater to experience a legendary double headliner performance on the Buffalo Chip main stage.

SEE AND BE SEEN

The Legends Ride is truly iconic, having drawn celebrities like Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., actor R. Lee Ermey, philanthropist John Paul DeJoria, and the Ness family, just to name a few.  

This high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles. 

Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the rally by reserving now!

Learn More - Reserve Now -  Get VIP

Ride and rub elbows with some of the biggest names in the biz during the 13th annual Legends Ride presented by GEICO Motorcycle! The Ride that Rocks is dedicated to...
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Rides & Races
8:00 AM - 14:00 PM

Experience a day of Real Riders, Real Stories and Real Passion during the 12th annual Sturgis Buffalo Chip® Biker Belles Celebration.

On Tuesday, Aug. 11, from 8:00 a.m. to 2 p.m., you’re invited to join a day of relaxing and uplifting festivities that celebrate the fastest growing segment in the motorcycling—WOMEN!—while supporting organizations benefitting women’s causes.

Learn More - Reserve Now -  Get VIP

GRAB LIFE BY THE HANDLEBARS

The Biker Belles Morning Ride™ will lead you on a guided journey through the beautiful Black Hills from The Lodge at Deadwood to a symposium and reception at the Buffalo Chip CrossRoads. Here, leading industry women will discuss their experiences with motorcycling during an inspiring symposium.

SHARE YOUR PASSION

The Buffalo Chip Women & Wheels™ Bike Show presented by the Wild Gypsy Tour allows you to see some of the coolest female-owned bikes and learn the stories behind them.

UNWIND WITH YOUR WIND SISTERS

Pamper yourself at the reception by visiting the Comfort Zone by Team Diva. Take advantage of this well-deserved opportunity to discover and experience new beauty care, fashion wear and riding gear made specifically for women in this retreat area! 

FEED YOUR HUNGER FOR KNOWLEDGE

Enjoy a delicious catered lunch while taking in stories from our symposium panelists. While you’re there, be sure to check out the phenomenal auction items and place your bids.

LIVE WITH PURPOSE

The Sturgis Buffalo Chip created the Biker Belles for two complementary purposes.

  1. To raise awareness of the passion, diversity and spirit of women in motorcycling, celebrating women’s role in shaping the culture, art and history of motorcycling.
  2. To use the event to raise funds for local charities that would be of particular interest to these very women. This charity event has been raising monies for worthy causes since its inception in 2009. Your contribution in 2020 will help the Biker Belles continue its mission of charitable giving.

JOIN THE COMMUNITY

All—men and women, riders and non-riders—are welcome to join this gathering of mentorship and sharing.

Participants are asked to make a $65 contribution to join the festivities, 100 percent of which directly benefit three South Dakota-based charities that benefit women-related causes, Helping with Horsepower, the Strider Foundation and the Sturgis Motorcycle Museum & Hall of Fame.

Don’t miss your opportunity to gather, ride and share stories during the 2019 Biker Belles event. Reserve your place now!

Reserve Now    
Purchase Group Photo

To stay up to date on everything Biker Belles, be sure to subscribe to the Sturgis Rider® News Blog and follow the Biker Belles on Facebook!

LIVE THE JOURNEY

The Biker Belles legacy began 12 years ago with a vision to create a women’s charity ride.

The idea later blossomed to become much bigger and broader with the involvement of a group of women who wanted to make a difference.

Hall of Famers Gloria Struck, Cris Sommer Simmons and Laura Klock, along with ride expert Meg McDonough, all wanted to elevate their support for women in motorcycling and encourage new riders into the sport and lifestyle they themselves knew and loved so much.

Motorcycling had been a vehicle for change in the lives of these women, so they felt called to improve the event to recognize those who paved the way, raise funds to support the preservation of this history and build up the lives of the next generation of young girls in the local community.

The Sturgis Buffalo Chip shared this vision, and so a symposium was added, the Comfort Zone and silent auction was created, and later Ambassador Diva Amy Skaling and Ride Safety Captain Vicky Roberts-Sanfelipo joined the celebration. In 2016 Kelly Yazdi brought the Wild Gypsy Tour women to the circle.

The Biker Belles community continues to grow and has earned the reputation of the home for women coming to Sturgis for the rally. What started out as a women’s ride every year has now expanded to a day-long event for everyone—women, men, riders, passenger riders, non riders—to celebrate and support women and their role in the sport of motorcycling.

The Biker Belles program continues to evolve as riders’ interests and passions continue to change.

 

Experience a day of Real Riders, Real Stories and Real Passion during the 12th annual Sturgis Buffalo Chip® Biker Belles Celebration. On Tuesday, Aug. 11, fro...
Rides & Races
14:00 PM - 17:00 PM
Everyone’s talking about the fastest growing segment of the motorcycle industry: women riders. Companies and organizations tout the 19% of female riders as the hope of the industry - as though they had anything to do with it! Who’s putting the spark in motorcycling? Women riders, that’s who, and it’s time to celebrate that fact and claim our place with a record Women Riders Turnout.

On Tuesday August 11 as the Biker Belles wraps up at the Buffalo Chip during the 2020 Sturgis Rally, the same year we mark the centennial of the 19th amendment conferring on women the right to vote, we’ll show the motorcycle industry and the riding world what that 19% looks like, in a real-time, visible way that can’t be ignored.
Everyone’s talking about the fastest growing segment of the motorcycle industry: women riders. Companies and organizations tout the 19% of female riders as the hope of ...
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Rides & Races
10:00 AM - 18:00 PM

Riders and NASCAR fans, you’re invited to participate in the Buffalo Chip’s Rusty Wallace Charity Ride on Wednesday, Aug. 12, 2020!

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives from the kickoff party at Black Hills Harley-Davidson through an incredible route chosen by Rusty to an exclusive reception at the Legendary Sturgis Buffalo Chip.

This unforgettable experience supports SD Special Olympics – Rapid City Flame, All Kids Bike and the NASCAR Foundation charities.

Learn More - Reserve Now -  Get VIP

THE KICK OFF, AUCTION AND RIDE

The Rusty Wallace Charity Ride will kick off with a party at Black Hills Harley-Davidson at Exit 55 in Rapid City. Meet NASCAR and other famous celebrities, get autographs and enjoy the comradery of riders and NASCAR fans just like you!

Get in on the opportunity to bid on incredible auction items, including autographed memorabilia and the opportunity to join Rusty as his VIP guest at the NASCAR race of your choice (some limitations apply). Then join Rusty and friends for a ride through the beautiful Black Hills on a route Rusty has personally chosen.

All paid riders will reconvene at the Buffalo Chip for a private reception and silent auction with complimentary food and drinks. Upgrades are available for those who would like to enjoy the races and concerts in the amphitheater.

JOIN THE FASTEST PEOPLE ON THE PLANET

Rusty and his legendary friends will welcome you to the party and ride. Join some of the most recognized faces in America for this special event sure to be covered by the world’s press.

Don’t miss your chance to meet, ride and party with the fastest people on the planet while raising money for worthwhile charities. Join the Rusty Wallace Charity Ride during the 2020 Sturgis Motorcycle Rally by reserving your tickets online or calling (605)-347-9000.

 

Riders and NASCAR fans, you’re invited to participate in the Buffalo Chip’s Rusty Wallace Charity Ride on Wednesday, Aug. 12, 2020! Meet and ride along...
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Rides & Races
10:00 AM - 23:59 PM

Ride With a Hero! The Annual Full Throttle Saloon Pappy Hoel H.O.G. Charity Motorcycle Ride is WEDNESDAY! Staging and registration at the General Store all morning with a safety meeting at 10am, kickstands up immediately following!

Ride With a Hero! The Annual Full Throttle Saloon Pappy Hoel H.O.G. Charity Motorcycle Ride is WEDNESDAY! Staging and registration at the General Store all morning with a...