Pearl’s Girls Ride

WEDNESDAY, AUGUST 9, 2023

Pearl’s Girls Ride

Join us for the inaugural Pearl’s Girls Ride, an All Women’s Ride that honors the legacy of Pearl Hoel, wife of Pappy Hoel, founder of the Sturgis Motorcycle Rally! This ride honors Pearl, who stood alongside Pappy Hoel, helping plan and host the Rally in the early years. This all women’s ride will be led by lifelong Sturgis resident and city Councilor Beka Zerbst, who will take everyone on her favorite rides throughout the beautiful Black Hills.

Registration is $45.00 and this exclusive event is limited to 25 bikes. Passenger registration is $45.00. This ride will take approximately 3 hours, including rest breaks. The ride will leave from the Sturgis Tennis Courts at 6th and Williams Street at 9:00 am on Wednesday, August 9th. Check-in starts at 8:30 am. Cost includes a pre-ride group photo and lunch at the Woodland Park Shelter after the ride.