Opening Ceremony Parade

The Opening Ceremony parade will start at 3pm on Friday, August 2, 2024. To join everyone watching the parade which will include Sturgis Mayor Angela Wilkerson, Grand Marshall representative and other sponsors and dignitaries as well as an awe-inspiring flag procession, please be on Main Street from 4th Street to Middle Street.

The festivities will begin at Harley-Davidson Rally Point after the 3pm parade with a welcome from Mayor Wilkerson and introduction of the 2024 Grand Marshall honoree as well as City of Sturgis Motorcycle Rally sponsors. Live music will continue at Harley-Davidson Rally Point throughout the evening and throughout the rest of the week.

Entertainment to be announced soon.

2024 Opening Ceremonies Schedule

2:45PM

Parade line up at Elementary school parking lot across from the Ambulance

American Legion BH Riders (LEADERS)

Mayor, Grand Marshall and dignitaries

3PM

Parade Leaves

3:30-4PM

Mayor Welcome

Presenting of Colors

National Anthem sung by Tamra Sime

Blessing of the Bikes

Introduce Grand Marshall and Presentation of Brick

VIP Speakers

Entertainment