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Hardcore Cycles Performance Motorcycle Show Featuring John O’Brien

August 7, 2023 @ 4:00 pm - 9:00 pm

Custom Series’ Show Pins it during the Sturgis Rally at the Buffalo Chip CrossRoads

Burn rubber and haul ass to one of the most badass bike shows to ever set up shop during the Sturgis Rally.  Hardcore Cycles and John O’Brien are throttling into the Hardcore Cycles Performance Show at the Buffalo Chip CrossRoads on Monday, Aug. 7.

The Hardcore Cycles Performance Show rounds up the industry’s top performance builders to go head-to-head where it counts: getting power to the pavement.

What: FREE Hardcore Cycles Performance Show
When: Monday, Aug. 7, 2023
Registration – 11:00 a.m. – 1:00 p.m.
Judging – 2:00 p.m.
Awards – 3:30 p.m.
Where: Buffalo Chip CrossRoads
Why: See the most badass performance V-Twins of the Rally and potentially win cash and other prizes!
How: FREE to see. $20 to enter. Ride in to win!


Winners in seven classes will receive handmade welded plaques and prizes compliments of the sponsors

The Best in Show winner will win a cash prize and also will go on to compete against the winners of the other shows in the Sturgis Buffalo Chip Custom Series for the title of Custom Series King. All Best in Show winners will be invited onto the Buffalo Chip’s legendary Wolfman Jack Main Stage where celebrity judges will crown the winner of this prestigious award.

How to Enter

Ride your souped-up V-Twin into the FREE REGISTRATION underneath the big orange sails at the Big Engine Bar pavilion in the Sturgis Buffalo Chip CrossRoads. Registration takes place from 11 a.m. – 1 p.m, and judging is at 2 p.m

Meet John O’Brien

HARDCORE CYCLES was started in the Greater Philadelphia area by John O’Brien and a group of tight friends with a passion for V-Twin performance aftermarket parts. They would sling parts at local swap meets or trade with friends all while wishing there was a one stop shop for performance parts especially relating to the Dyna and FXR scene – so they created their own. Today, HARDCORE CYCLES distributes performance driven parts, gear, tires or anything else their customers could possibly ask for. They take pride in being the place to go to allow their customer’s rides meet the epoch of style and function.

Don’t miss your opportunity to see one of the fastest bike shows of the Sturgis Rally for FREE, or ride your own in to the show and you could win big!


August 7, 2023
4:00 pm - 9:00 pm
Event Category:


20622 Fort Meade Way
Sturgis, SD 57785 United States
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(605) 347-9000
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