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14th Annual Legends Ride® presented by GEICO Motorcycle
Monday, August 09, 2021, 11:00am - 06:00pm
Location: Buffalo Chip
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Ride and rub elbows with some of the biggest names in the biz during the 14th annual Legends Ride presented by GEICO Motorcycle!

The Ride that Rocks is dedicated to bringing rally goers together to raise significant funds for local charities. This event has, since its inception in 2008, raised over half a million dollars for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling.

Participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 2020: the 9th annual Legends Ride!

Learn More - Reserve Now -  Get VIP


Walk in the footsteps of Wild West legends down Deadwood's beautiful cobblestone Main Street as you meet other riders, rub elbows with celebrities, and check out all the bikes. Here, the Legends Ride invites you take part in an unparalleled live custom motorcycle auction right in front of the historic Franklin Hotel.

Following the auction, riders will enjoy a self-guided, scenic ride through the beautiful Black Hills alongside hundreds of fellow Legends Riders.

Riders will reconvene at the Buffalo Chip to attend a special riders-only reception complete with complimentary food, drinks and live entertainment.

Following the reception the first 200 riders to reserve their spot on the ride will get admittance into the Buffalo Chip amphitheater to experience a legendary double headliner performance on the Buffalo Chip main stage.


The Legends Ride is truly iconic, having drawn celebrities like Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., actor R. Lee Ermey, philanthropist John Paul DeJoria, and the Ness family, just to name a few.  

This high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles. 

Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the rally by reserving now!

Learn More - Reserve Now -  Get VIP