The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in
The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was
started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses
throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis
Rally what it is today. 2021 will mark the 81st annual Sturgis Motorcycle Rally.