Sturgis Rally
Sturgis Rally

Events Calendar

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Charity Events
0:00 AM - 23:59 PM
We take wounded and amputee veterans on Indian Motorcycles and Champion sidecars to the Sturgis Bike Rally in South Dakota. Since 2015 we’ve taken over 65 veterans from all over the USA and from every branch of the military.

We spend over a week riding America’s most beautiful roads, getting to know each other and helping each other with Motorcycle Therapy. The shared experiences of serving brings them together, veteran to veteran to help each other heal. We also show the Veterans just how much their service means to America, by stopping in towns along the way to meet the people of our grateful nation to celebrate these brave men and women.

Once in Sturgis, we spend the week of the rally, riding the Black Hills, attending events and giving the Veterans the unique “Sturgis Experience”.

 

 

STARTED BY VETERANS FOR VETERANS

 

The ride and program was conceived by Army Airborne Paratrooper,  Indian Dave,  while  riding solo to the Sturgis Bike Rally in 2014.

Along the way he met a fellow Paratrooper, from his same unit and they quickly became friends. They talked about fellow veterans that were returning from Iraq and Afghanistan and how so many are having a difficult time adjusting to civilian life after their war experiences.

Thousands have been severely wounded, some with amputations, many with psychological injuries like Post Traumatic Stress Disorder & other physical injuries that you cannot see like Traumatic Brain Injury.

On the ride back home Dave couldn’t stop thinking about his fellow veterans and wanted to do something special for them and make a difference in their lives. Then it hit him…let’s use motorcycles to help our veterans. (Dave was born into the family’s motorcycle business, he grew up on motorcycles, it’s in his blood, he knows the impact and value of Motorcycle Therapy.)

Dave then contacted his business partner Robert Manciero, an Emmy Award winning producer and director and told him his ideas.

They came up with the concept of a ride which would include the therapeutic effects of riding a motorcycle aka,  Motorcycle Therapy and create an adventure of a lifetime for wounded veterans. At the same time they would film the ride so the message could be shared with as many veterans as possible.

They needed bikes and support, so they contacted Indian Motorcycles, which seemed natural since Dave had fallen in love with his new Indian Chieftain. Dave and Robert  told them about the plans and the program. Indian said yes right from the start.

Realizing they would need sidecars to accommodate amputee veterans in a safe comfortable manner they reached out to Craig Arrojo, President of Champion Sidecars, explaining the program and their needs, he also said yes right from the start.

Thus Veterans Charity Ride to Sturgis® was born!
We take wounded and amputee veterans on Indian Motorcycles and Champion sidecars to the Sturgis Bike Rally in South Dakota. Since 2015 we’ve taken over 65...
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Charity Events
10:30 AM - 17:00 PM

DEE SNIDER ANNOUNCED AS 2019 RIDE CAPTAIN

 
 

STYX AND COLLECTIVE SOUL CONCERTS INCLUDED WITH FIRST 200 RESERVATIONS

Who: The biggest names in television, film, music and motorcycling, and YOU!
What: The Ride that Rocks!™
When:

Monday, Aug. 5, 2019 11:00 a.m.

4:30 PM 5:00 PM Legends Ride Reception - Live Music Big Engine Bar at the CrossRoads

Where: Historic Franklin Hotel in Deadwood to the Legendary Buffalo Chip
Why: To raise significant funds for local charities

Ride and rub elbows with Dee Snider of Twisted Sister and some of the biggest names in the biz during the 12th annual Legends Ride presented by GEICO Motorcycle!

The Ride that Rocks is dedicated to bringing rally goers together to raise significant funds for local charities. This event has, since its inception in 2008, raised over half a million dollars for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling.

Participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 5, 2019: the 12th annual Legends Ride!

RESERVE NOW

THE KICK OFF, RIDE AND CONCERTS

Walk in the footsteps of Wild West legends down Deadwood's beautiful cobblestone Main Street as you meet other riders, rub elbows with celebrities including Dee Snider, and check out all the bikes. Here, the Legends Ride invites you take part in an unparalleled live custom motorcycle auction right in front of the historic Franklin Hotel.

Following the auction, riders will enjoy a self-guided, scenic ride through the beautiful Black Hills alongside hundreds of fellow Legends Riders.

Riders will reconvene at the Buffalo Chip to attend a special riders-only reception complete with complimentary food, drinks and live entertainment.

Following the reception those with passes into the campground (call them concert tickets, if you like) are entitled to admittance into the Buffalo Chip amphitheater to experience a legendary double headliner performance on the Buffalo Chip main stage that ends with rock superstars Styx and Collective Soul.  (Click here to purchase your concert ticket to join the best party anywhere.)

SEE AND BE SEEN

The Legends Ride is truly iconic, having drawn celebrities like Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., actor R. Lee Ermey, philanthropist John Paul DeJoria, and the Ness family, just to name a few.  

This high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles. 

Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the rally by reserving now!

DEE SNIDER ANNOUNCED AS 2019 RIDE CAPTAIN     STYX AND COLLECTIVE SOUL CONCERTS INCLUDED WITH FIRST 200 RESERVATIONS Who: The big...
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Charity Events
8:00 AM - 23:59 PM

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SCHEDULE

See more info about each portion of the event below.

THE LODGE AT DEADWOOD

Rider Registration with Coffee and Snacks 8:00 a.m.
Group Photo 8:30 a.m.
Kickstands up for The Morning Ride™ 9:00 a.m.
 

CrossRoads at the Buffalo Chip

Non-Rider Registration Opens with Coffee and Snacks 8:00 a.m.
Ride Arrives 10:30 a.m.
The Comfort Zone
By Team Diva, Silent Auction & Retail Experience Open
10:30 a.m.
Women & Wheels™ Bike Show Begins 10:30 a.m.
Forward Motion Symposium & Featured Speakers with Catered Lunch 12:30 p.m.
Bike Show Awards 1:45 p.m.
Group Photo 11:45 p.m.
 
REGISTRATION

The Biker Belles Ride and Celebration will start at The Lodge at Deadwood. Here you can gather with friends to fuel up with coffee and breakfast snack. Registration begins 8:00 a.m., and kickstands go up for the Morning Ride™ at 9:00 a.m.

There will also be a separate registration starting at 8:30 a.m. at the CrossRoads at the Buffalo Chip for those who are unable to make the ride but can join for the celebration and symposium.

THE MORNING RIDE™

The scenic journey that begins at 9:00 a.m. will lead you through the winding turns of Hwy 385, Nemo Road and Vanocker Canyon before it arrives at the Buffalo Chip CrossRoads. 

See full ride info!

WOMEN & WHEELS™ BIKE SHOW

The Women & Wheels Bike Show presented by the Wild Gypsy Tour at the end of the ride allows you to see some of the coolest female-owned bikes and learn the stories behind them.

Find out more!

THE COMFORT ZONE BY TEAM DIVA

Enjoy some well-deserved pampering in the air-conditioned comfort, chair massages, facial care, hair care and a retail experience including jewelry, clothing and riding gear. 

THE SYMPOSIUM

Listen and be inspired by the “Forward Motion” panel discussion where a group of influential women in the motorcycle industry will share their experiences with motorcycling. (Front row seating available with the Peace*Love*Happiness VIP Upgrade)

Meet past panelists!

PEACE*LOVE*HAPPINESS* VIP AFTERPARTY

If you’ve reserved a VIP upgrade, the celebration continues at the Deadwood Mountain Grand after the symposium with a ton of VIP activities and amenities at Big Kenny’s Pool Party. Find out more here.

BIKER BELLES LUNCH

Mix and mingle with friends old and new at the Biker Belles Lunch! You’ll enjoy a delicious catered meal fit for a queen.

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Reserve Now SCHEDULE See more info about each portion of the event below. THE LODGE AT DEADWOOD Rider Registration with Coffee and Snacks 8:00 a.m. Group ...
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Charity Events
10:00 AM - 23:59 PM

In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at Main Street Square in Rapid City and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.

STAGING AT MAIN STREET SQUARE

10:00 a.m. - 12:30 p.m. – Rapid City, SD welcomes you with hassle-free parking available to registered Rusty Wallace Charity Riders. Follow the signs from Main Street to the closed portion of 6th Street and the alley surrounding Main Street Square where staff will be out to greet you and keep things running smoothly.

For more information on restaurants, shopping and area attractions while in downtown Rapid City go to visitrapidcity.com

RAPID CITY EVENTS & REGISTRATION

10:00 a.m. - 1:00 p.m. – Meet your favorite celebrity racers and executives at Main Street Square. Rusty’s famous #2 car will be parked in the middle of the party standing ready for photo ops. Pick up your credentials and gift pack and get in on the meet and greets and photos. (Please have your online confirmation and a picture ID ready.)

SEE WHAT THE WORLD’S FASTEST DRIVERS RIDE!

10:00 a.m. - 1:00 p.m. - During the Rusty Wallace Charity Ride, Main Street Square will become a virtual bike show featuring the bikes of the world’s fastest drivers! Be one of the first to see Rusty’s new Harley-Davidson customized by Steve Hardy at BX Customs! See confirmed 2019 special guests here.

CHECK OUT DOWNTOWN RAPID CITY

10:00 a.m. - 1:00 p.m. – Downtown Rapid City is home to some of the coolest shopping in the world! Start with Prairie Edge, featuring Native American-inspired crafts, weapons, headdresses, drums, pipes and robes, which symbolize elements of the everyday traditional and ceremonial American Indian life. Wander through several blocks of unique shops and the best restaurants in the region, including Delmonico Grill.

RIDE AUCTION

1:00 p.m. – Rusty has teamed up with the NASCAR Foundation to offer some of the coolest auction items ever presented. Bid to win a one-of-a-kind race memorabilia and experiences including an invitation for you and a friend to join Rusty as his VIP guests at the NASCAR race of your choice (some exclusions apply).

THE RIDE

1:30 p.m. - 3:00 p.m. – Join Rusty and friends for a beautiful ride through the Hills on a route he has personally selected. This winding ride defines beauty as you are escorted alongside NASCAR celebrities from Rapid City through the scenic Black Hills to the gates of the Sturgis Buffalo Chip.

THE RECEPTION

3:00 p.m. - Your VIP treatments continues at the Big Engine Bar at the Buffalo Chip’s CrossRoads where registered riders will enjoy complimentary food, drinks and live music.

SILENT AUCTION

5:00 p.m. - Start your NASCAR memorabilia collection or accent your current collection with autographed collectibles and more at the silent auction. Make memories last with this exclusive opportunity to bid on individually selected merchandise.

DOUBLE HEADLINING CONCERT

8:00 p.m. – Midnight - Cap off your ride experience by upgrading to a VIP package including races and concerts in the amphitheater or even a place at the VIP NASCAR dinner and special VIP seating for the entertainment.

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In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at Main Street Square in Rapid Cit...
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Charity Events
15:00 PM - 16:30 PM

Freedom Celebration Veteran's Charity Auction Big Engine Bar at the CrossRoads

Freedom Celebration Veteran's Charity Auction Big Engine Bar at the CrossRoads...