In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at Main Street Square in Rapid City and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.
10:00 a.m. - 12:30 p.m. – Rapid City, SD welcomes you with hassle-free parking available to registered Rusty Wallace Charity Riders. Follow the signs from Main Street to the closed portion of 6th Street and the alley surrounding Main Street Square where staff will be out to greet you and keep things running smoothly.
For more information on restaurants, shopping and area attractions while in downtown Rapid City go to visitrapidcity.com
10:00 a.m. - 1:00 p.m. – Meet your favorite celebrity racers and executives at Main Street Square. Rusty’s famous #2 car will be parked in the middle of the party standing ready for photo ops. Pick up your credentials and gift pack and get in on the meet and greets and photos. (Please have your online confirmation and a picture ID ready.)
10:00 a.m. - 1:00 p.m. - During the Rusty Wallace Charity Ride, Main Street Square will become a virtual bike show featuring the bikes of the world’s fastest drivers! Be one of the first to see Rusty’s new Harley-Davidson customized by Steve Hardy at BX Customs! See confirmed 2019 special guests here.
10:00 a.m. - 1:00 p.m. – Downtown Rapid City is home to some of the coolest shopping in the world! Start with Prairie Edge, featuring Native American-inspired crafts, weapons, headdresses, drums, pipes and robes, which symbolize elements of the everyday traditional and ceremonial American Indian life. Wander through several blocks of unique shops and the best restaurants in the region, including Delmonico Grill.
1:00 p.m. – Rusty has teamed up with the NASCAR Foundation to offer some of the coolest auction items ever presented. Bid to win a one-of-a-kind race memorabilia and experiences including an invitation for you and a friend to join Rusty as his VIP guests at the NASCAR race of your choice (some exclusions apply).
1:30 p.m. - 3:00 p.m. – Join Rusty and friends for a beautiful ride through the Hills on a route he has personally selected. This winding ride defines beauty as you are escorted alongside NASCAR celebrities from Rapid City through the scenic Black Hills to the gates of the Sturgis Buffalo Chip.
3:00 p.m. - Your VIP treatments continues at the Big Engine Bar at the Buffalo Chip’s CrossRoads where registered riders will enjoy complimentary food, drinks and live music.
5:00 p.m. - Start your NASCAR memorabilia collection or accent your current collection with autographed collectibles and more at the silent auction. Make memories last with this exclusive opportunity to bid on individually selected merchandise.
8:00 p.m. – Midnight - Cap off your ride experience by upgrading to a VIP package including races and concerts in the amphitheater or even a place at the VIP NASCAR dinner and special VIP seating for the entertainment.