This year there will be thousands of people that will be coming to the Black Hills and Sturgis in the week prior to the City of Sturgis Motorcycle Rally, so why should we limit the fun to just one week? On Wednesday, August 4, 2021 join Jerry Cole, the Director of the City of Sturgis Motorcycle Rally, for the 2nd Annual Director’s Ride.
The Director’s Ride was started to celebrate those early riders who might not get the chance to participate in other charitable rides throughout the City of Sturgis Motorcycle Rally. Join the Director on a great morning ride joined by other Sturgis celebrities. Limited spots available so register early!
Come fueled up and ready for a 150-mile ride through some of the most beautiful hill country. Each registration includes a breakfast snack, end of ride lunch, rally coin, T-shirt. Check in starts at 6:30 a.m. with the ride departing at 7:00 am from behind the Community Center at the tennis court parking lot.