- Title
- Concise – less than 50 characters
- Accurate
- Specific
- Exciting
- Mysterious
- Categories - (List All the Apply)
- News
- Riding
- Travel & Tips
- Keywords – Keyword/Keyphrase - Aim for 1-3% keyword density
- 1920x1001px (72 dpi) Hero Image
- 200x200px (72 dpi) Thumbnail Image
- Intro
- 1 paragraph
- 100 – 150 word maximum
- Answers questions:
- Why is it useful/entertaining/informative/necessary to read?
- What will this content do for me?
- Examples
- “Change the way you ride by checking out these 15 insider motorcycle touring tips from staffers at the American Motorcyclist Association!”
- “Check out these eight ways to cure a hangover so you spend your Sturgis Rally vacation succeeding, not struggling.”
- “Make stops by the police go as smoothly as possible by checking out this list of dos and don’ts.”
- Examples
- Briefly states what kind of content can be expected when one reads on
- Last sentence leaves reader with a cliff hanger that encourages them to click through to read more
- Body
- Follows list-style format with bold headings that delineate the start of each separate idea and allow for easy skimming. (Often numbered lists)
- Or, Produce an informative piece with images separating each major paragraph
- Examples:
- https://www.jpcycles.com/countersteer/how-to/how-to-pack-for-cold-hot-and-wet-for-one-trip?&e=ZGF5bW9uQGJ1ZmZhbG9jaGlwLmNvbQ==&utm_source=Yesmail&utm_medium=email&utm_campaign=&utm_content=2019.04.05.CountersteerEmail_ND
- https://www.askmen.com/entertainment/guy_gear/best-gifts-for-bikers-and-motorcycle-lovers.html
- Examples:
- Accompanying photos (946px X [email protected] 72 dpi) or video embed
- One sentence relative image titles and/or one paragraph cutlines provide more detailed information
- Conclusion
- Summation of article information
- Encouragement to use and share article information
- Suggestions for places to find similar information
- CTA and targeted image with link to further information such as
- A more comprehensive published gallery
- Another article
- Call for Comments
- Question related to article subject matter used to spark conversation in the comments section
- Examples:
- “Do you have your own touring tips and tricks? Share them with other riders in the comments below!”
- “What are some of your favorite Black Hills attractions to visit? Let us know in the comments below!”
- About the Author
- Author headshot or company logo - 200x200 px @ 72 dpi
- “About [name of author]” or “Presented by [name of business]”
- Approximately 75 words that introduces you or your business and outlines qualifications that make you an expert in the article’s subject matter
- Include link out to author/business website
