If you’re coming long distance to this year’s Rally (80th) you need a comfortable seat……that we can all agree on! Le Pera is the original comfortable seat innovator. Style and comforat you can’t ask for more than that… visit www.lepera.com for further information.
The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2023 will mark the 83rd annual Sturgis Motorcycle Rally.