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Sturgis Rally Numbers - How Big Was The 2022 Sturgis Rally Attendance?


The 2022 Sturgis Motorcycle Rally Attendance Was 505,000. 

Now that the books have officially closed on another incredible rally, everyone is asking the same question - How big was the 82nd Sturgis Rally in 2022?

This year's attendance was down slightly from 2021, which had seen a spike stemming from pent-up demand for travel following COVID-19 lockdowns. Read on to see how the numbers break down.

What was the Sturgis Rally Attendance in 2022?

SD Department of Transportation numbers reported traffic counts of 497,835 vehicles. The City projected 505,000 people attended in 2022.

The DOT Reported Sturgis Rally Attendance of 497,835 Was Down 5.4% 

According to the official traffic numbers released by the South Dakota Department of Transportation, the 82nd Rally in 2022 was not nearly as big as 81st in 2021.

The South Dakota Department Of Transportation gathers these numbers from road tube counters placed at nine locations around the Sturgis region. One vehicle is counted for every two axles that hit the counter on their way into town. The full DOT report on the Sturgis Rally can be found on the DOT Website. 

The South Dakota Office of Highway Safety reports that misdemeanor drug arrests, citations, crashes and fatalities were all down. DUI arrests and warnings were all up. See more rally statistics from the South Dakota Office of Highway Safety. 

2022 Sturgis Motorcycle Rally taxes were down 14%. 

According to the South Dakota Department of Revenue, tax collections at the 2022 Sturgis Motorcycle Rally are currently at $1,544,471, down 14% from 2021. 

"2022 saw a decrease in revenue but still overall strong figures. Revenue staff saw many returning vendors coming back to the rally in both the northern and southern hills. South Dakota continues to be open for business and a great place to visit."

- Revenue Supervisor Lori Haupt

The 83rd Sturgis Rally is scheduled for Aug. 4-13, 2023. Get a jumpstart on 2023 by registering for the rally and receiving your free welcome packet at 

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