Originally posted by Buck Lovell on Friday, 13 January 2012 in Buck Lovell's - American Biker Blog
To support parent company, CCE calls off Dealer Show at Mainz/Germany March 24th/25th 2012
Dear Editors and Publishers,
It is our sad task to inform you that this year´s 14th edition of the Custom Chrome Europe Dealer Show with the 2012 Custom Chrome International Bike Show Series European Championship had to be cancelled.
The surprise news comes from CCE Headquarter Bad Kreuznach and was made to support CCI in California where re-structuring is taking place with the task of adapting CCI's US operations to the necessities of the current American market situation.
In 2011, Custom Chrome Europe has enjoyed another record sales year and great success in both the European Custombike market as well as the great support for the Dealer Show at Mainz, which in the last decade has become one of the most important Custombike events in the European Bike Show calendar, thanks to the attending builders, CCE suppliers, CCE customers and Custombike
press. The glamourous event has given the European Custombike scene a high class showcase for their ingenuity and creativity and has been published worldwide. Preparations for the 2012 event were well underway and in the final stages, when announcements from CCI Headquarters forced a sudden change of plans. "It was a really tough decision to make a break in such a successful series", states Andreas Scholz, Managing Director Custom Chrome Europe GmbH, „but we can not celebrate a party when our parent company is forced to lay off employees." „It is our duty to help them in a challenging time", adds Scholz, and fortunately Custom Chrome Europe's business is solid to enable us to help." Custom Chrome Europe's business is not affected by the decision, as the European 2012/2013 Catalogue, again in 5 languages, is ready to be printed and European business is running strong. CCE will also continue ongoing activities that support the scene, such as the „Rookie of the Year" contest on
facebook. „We will meet our customers at their national events which we will attend with our new show booth concept", says Scholz, „and we will continue the Custom Chrome International Bike Show Series at the other already announced events."