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Sturgis Rally News

Get the most important news and information direct from the source. Keep up to date on the Sturgis Motorcycle Rally that takes place in the Black Hills of South Dakota every August.

Wyatt with SD Governor Kristi Noem

Boy’s Rally Lemonade Stand Raises Over $32,000 for Charity

In 2019, Wyatt Dennis sat on the porch of a house his parents were thinking about purchasing when an idea was born. It happened to be in the middle of the Sturgis Rally, and Wyatt told his parents tha...
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Harley-Davidson LiveWire to Become the First Publicly Traded EV Motorcycle Company in the U.S.

LiveWire plans to redefine motorcycling as the industry-leading, all-electric motorcycle company, with a focus on the urban market and beyond. As a strong and desirable brand with growing global recog...
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The Doggfather: Part 2. Snoop Dogg Returns to the Sturgis Buffalo Chip for 2022 Rally

Legendary rapper, actor and showman Snoop Dogg returns to the Largest Music Festival in Motorcycling® on Saturday, Aug. 6, 2022 Sturgis, S.D. (October 12, 2021): Never one to fit the mold, the ...
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Sturgis Rally Registration Launches for 2022 and Donates Over $5,000 To Charity

​ Black Hills-area senior centers receive thousands of dollars in contributions from the 2021 Sturgis.com Sturgis Rally Registration Program. The 81 st annual Sturgis Rally may still be visible in the...
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Sturgis Rally Numbers - How Big Was the 2021 Sturgis Rally?

​ The dust has settled on an incredible rally, and now everyone is asking the same question - How big wasthe 81 st Sturgis Rally in 2021? This year was a bounce back year for the Sturgis Rally. ...
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AMERICAN ICON “BIKER’S BIBLE” EASYRIDERS RETURNS

AMERICAN ICON "BIKER'S BIBLE" EASYRIDERS RETURNS New License Deal Brings Biker Lifestyle to the Masses ​ Los Angeles, California: Classic Easyriders today announced a new partnership with ER71 ...
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The Sturgis Buffalo Chip® Can’t Be Stopped

Corey Taylor, Buckcherry and Drowning Pool are set to take the stage. Street Drag Invitational, Bell Brawl Big Twin Stunt Show and Maiden Moto Art Show added to the event lineup. Fewer than 60 ...
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The Complete Sturgis Rally Guide: Everything You Need To Know About The Sturgis Motorcycle Rally

There's nothing in the world like the Sturgis Motorcycle Rally. Our rides, concerts, and events are as notorious as they are famous. You've heard stories of horned men, buffalo hide bikes, and bartend...
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Info

The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2021 will mark the 81st annual Sturgis Motorcycle Rally.

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