Sturgis Rally
Sturgis Rally
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STURGIS, SD (November 13, 2012) The Sturgis Buffalo Chip's Student Build Challenge™ kicked off it's 4th annual motorcycle build educational program at Brown High School in Sturgis South Dakota. As part of the program, students will transform a 2012 Harley-Davison® Road King donated by Black Hills-Harley Davidson, into a one of a kind, show quality custom bike. The new custom bagger will feature hand fabrication and high end aftermarket parts and accessories from industry leading brands making it an instant classic ready to compete in world class bike shows or long haul riding. The completed custom creation will be auctioned off at the Buffalo Chip® during the Sturgis Motorcycle Rally in support of the Legends Ride charity event on Monday August 5, 2013. Learn more about the Sturgis Buffalo Chip's Student Build Challenge™ and reserve your tickets for the Legends Ride now at Students of Brown High School in Sturgis are beginning the initial stages of the build challenge that will give them insights and hands on experience on how conceive, design and build, what is expected to be one of the top custom bikes in the nation. Under the instruction of V-Twin industry veteran Keith Terry of Terry Components and Nick and Randy Kramer of Dakota V-Twin in Spearfish, SD these Future Technicians will transform a stock Harley-Davidson into a one of a kind custom touring classic. The Sturgis Buffalo Chip's Student Build Challenge™ is a unique opportunity giving students valuable knowledge and experience that can aid them when entering the South Dakota work force in the future. "This program, the only one of its kind in South Dakota, gives local High School students real world experience. Working with knowledgeable instructors, world class parts and a like-new Harley, gives these visionary future technicians skills that they can carry forward in life," said Rod Woodruff, president of the Sturgis Buffalo Chip®. "The last 3 years of the Student Build Program has produced some amazing bikes and taught students a great deal. We know this year's bike will be the best ever and the Challenge is to see whether these students can put together a bike that will compete with the best of professionals and actually win an award in a custom bike show."

"As a Black Hills resident, it is an honor to work with some our young people at Sturgis Brown High School," says Keith Terry of Terry Components. "The Sturgis Buffalo Chip's Student Build Challenge gives me and the instructors the opportunity to pass on knowledge it has takes us decades to accumulate. The great thing about this program is the students get to actually apply skills they are learning in class to customizing a motorcycle. There is nothing that can compare to getting in there building something and with the Challenge these student can do just that." The Sturgis Buffalo Chip® is proud to champion the Student Build Challenge ™. The public is invited to follow the Student Build Challenge™ build at, where pictures and video of the Student Build Challenge™ will be published. More information including reservations for the Legends Ride 2013 can be made by visiting or calling (605) 347 9000.


About The Student Build Challenge- The Sturgis Buffalo Chip's Student Build Challenge™ was developed by Buffalo Chip® owner Rod Woodruff in 2009 to promote the motorcycle industry and as an education program for students living in the Sturgis, South Dakota area to learn valuable technical skills they can utilize when entering the work force. The Challenge program enables students to gain the hands on experience of fully customizing a Harley-Davidson® motorcycle under the guidance of motorcycle industry veterans and high school instructors. The one of a kind custom motorcycles that come out of the Sturgis Buffalo Chip's Student Build Challenge go on to compete in custom bike shows and have been featured in national magazines. The hand crafted custom Challenge bike will be auctioned off in support of the famed Legends Ride charity event during the Sturgis Motorcycle Rally on Monday August 5, 2012 at the Buffalo Chip®. Learn more about the Sturgis Buffalo Chip's Student Build Challenge™ and the Legends Ride charity event at

About The Sturgis Buffalo Chip- The Sturgis Buffalo Chip®, The Official Destination of the Sturgis Rally, will hold its annual concert series on August 2– 10 2013, The Largest Music Festival in Motorcycling™ and the Sturgis rally's cornerstone event will celebrate its 32nd consecutive annual concert series at their famed camping resort and entrainment complex. Since 1982, the Sturgis Buffalo Chip® has provided unforgettable live music experiences and exciting activities for fans from around the world. The Sturgis Buffalo Chip® attracts the music industry's hottest stars and emerging talent and hosts a diverse selection of food and beverage vendors and interactive exhibits. Set on 580 acres, three miles East of Sturgis, the Buffalo Chip® is a festival experience like no other. More details are available at


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